⸻ visual identity
Mercer Law Firm
Mercer, a law firm just over 10 years old, decided to invest in its Visual Identity from the beginning of its activities, as a way to reach its target market in a faster, more effective and differentiated way. Ethics, credibility, and other virtues inherent to law are present in the formulation, which blends tradition with the entrepreneurial personality of its lawyers, a bond reinforced by the dark red taken from the ruby, the stone that symbolizes the profession.
