⸻ visual identity

Rubens Cassimiro Jr. Architecture

Architect Rubens Cassimiro Jr. has almost three decades of career and seven decades of experience as a professor of Medium and Large Architecture at PUC-PR. He needed a visual support that would synthesize his position as a contemporary reference and thus open up new perspectives for his office in this competitive universe. Analyzing his trajectory, we found that the biggest differentials were his dynamic personality and the consistency of his work, which is also present in the select and highly specialized club of hospital architecture. The result was a Visual Identity that translates these important attributes in the form of a cube and its projection, incorporating one of the fundamentals of architectural language and giving it new meanings.

  • Client: Rubens Cassimiro Jr.
  • Job: Logo and Visual Identity
  • Year: 2018