Association of Newspapersand Portals of Paraná

With almost 30 years of experience, ADIPR – Association of Newspapers and Portals of Paraná needed to revitalize its image, traditionally focused on the defense, dissemination and representation of daily print journalism. Without losing its accumulated heritage, it was necessary to create a visual identity that reflected the new times and the addition of new media to its portfolio. A rereading of the old press, with the addition of the modern reference of multiple screens, was the solution found, as well as the maintenance of the yellow color that marked the entity’s trajectory.